Unleashing Sales Power: A Case Study on Streamlined Reporting for AB Mauri India


sbPowerDev, a software development company known for its subtle and powerful development solutions, was engaged by AB Mauri India, a leading baking ingredients manufacturer, to develop a Sales Reporting solution. The objective was to streamline the sales reporting process, improve data visibility, and provide daily sales reports with detailed insights to key stakeholders.

Client Background

AB Mauri India is a subsidiary of AB Mauri, a global leader in yeast and bakery ingredient solutions. With a wide range of products catering to the baking industry, AB Mauri India operates multiple manufacturing units and serves a vast customer base across the country.

The Challenge

AB Mauri India faced several challenges in their existing sales reporting process, including:

Manual data extraction from Dynamics AX, their enterprise resource planning (ERP) system, resulting in time-consuming and error-prone reporting.

Lack of centralized data storage and accessibility, hindering effective data analysis and decision-making.

Absence of automated daily sales reports, leading to delays in obtaining critical sales insights.


sbPowerDev proposed a comprehensive Sales Reporting solution that addressed the client’s challenges and met their requirements. The solution consisted of the following key components:

Data Extraction and Storage:

sbPowerDev leveraged Azure Data Factory Pipelines, a cloud-based data integration service, to extract sales data from Dynamics AX. The pipelines were configured to retrieve relevant data on a scheduled basis and load it into Azure SQL, ensuring centralized and secure data storage.

Sales Report Visualization:

To provide meaningful insights from the sales data, sbPowerDev developed a customized Sales Report using Power BI, a powerful business intelligence and data visualization tool. The Sales Report included interactive

visualizations, such as charts, graphs, and tables, enabling users to analyze sales performance, trends, and key metrics.

Daily Sales Report Generation:

To fulfill the requirement of daily sales reports, sbPowerDev designed a workflow that automated the report generation process. Using Power Automate (formerly Microsoft Flow), the solution fetched the necessary data from Azure SQL, prepared a summary, and generated a daily sales report in Excel format. The report was then attached to an email and sent to the designated recipients.


sbPowerDev followed an agile development approach to implement the Sales Reporting solution for AB Mauri India. The development process involved the following steps:

Requirement Gathering: sbPowerDev collaborated closely with AB Mauri India’s stakeholders to understand their reporting needs, data requirements, and desired insights.


System Design: Based on the requirements, sbPowerDev designed the architecture, including data extraction pipelines, data storage, report visualization, and daily report generation workflows.

Development and Integration: The development team implemented the solution components using Azure Data Factory, Azure SQL, Power BI, and Power Automate. Integration between these technologies ensured a seamless flow of data and report generation.


Testing and Deployment: Thorough testing was conducted to validate the solution’s functionality, performance, and accuracy. Once testing was completed successfully, the solution was deployed to the production environment.


sbPowerDev successfully developed and implemented a Sales Reporting solution for AB Mauri India, enabling streamlined reporting, real-time insights, and automated daily sales reports. The solution empowered AB Mauri India with a robust reporting framework, helping them make data-driven decisions and drive sales growth in a dynamic market.

Motto of sbPowerDev: Subtle & Powerful Development, Always!

Results and Benefits

The Sales Reporting solution developed by sbPowerDev delivered significant benefits to AB Mauri India:
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